About the "U"

Extra-U was founded in 2006 by two veterans of website development—George Carless, an Englishman, and Alex Sartogo, an Italian. Custom dictates that the first step in establishing such enterprises is to squabble deliberate over a name.

Finding Da Vinci references overused in popular culture, and unable to come up with any decent puns on Vespa scooters or Italian coffee (feel free to steal "espresso yourself" for your own projects), the team decided instead upon "extra-u".

The name is an allusion to the Brit's odd tendency to stick unnecesary additional letters into words, to the secret sauce that we mix in to add colour and flavour* to our clients' websites—and an expression of the fact that we aim to serve as an extension of your own abilities, interests and expertise: we're the "extra U" when you need us.

Savour the difference with extra-u.

* but not odour, as yet. When the technology arrives, we’ll be there.

Alex Sartogo

The Italian half of Extra-U's founding members, Alex has been involved in the technical side of web development for many years. He is an expert in content management, systems integration, customer relationship management (CRM) and all things Web. Alex also has an unhealthy fascination with Flash programming.

Alex has worked on projects for companies large and small across industries, including supply chain, online tax services, He is a Zend Certified PHP Engineer, and he has a Bachelor's in Computer Science and a Master's in Information Technology, both from Arkansas Tech University.

George Carless

George is the English founder of Extra-U. George has several years' experience in online marketing, web development, knowledge management and CRM, as well as in branding and company identity.

Since graduating with a Bachelor's degree in Computer Science from the University of London in 1999, George expanded his skills with clients such as Calumet Photographic and The Chicago Board of Trade and Channel 4 Television UK, as well as running web and graphic design for Manhattan Associates.

Henry Carless

Henry specializes in Search Engine Optimization, and manages paid placement (PPC) and natural search optimization (SEO) for Extra-U's clients. His experience includes optimizing such sites as Chevrolet UK, www.holiday.co.uk, and Cega Group.

Kristina Arntz

Kristina creates compelling and successful design solutions for Extra-U's clients. She is an experienced print and web designer, and has lent her skills to e-marketing projects, website designs, advertisements, corporate brochures and direct mail pieces. Kristina is a member of the board of directors of the American Institute of Graphic Arts (Atlanta Chapter), and holds a Master of Arts degree in Graphic Design from the Savannah Institute of Art and Design.